Asperii Deepens Offering in Marketing Cloud to extend its Multi-Cloud Solution
Today, the service experience, which is our area our expertise, is tied closely with the world of smart communications, personalization and targeted marketing. These processes impacted the sales, marketing and service worlds and changed the users’ experience and expectations. For that reason, we partnered with WEKU, the marketing experts to increase our offering in these verticals.
July 7th, 2022, New York, USA Asperii, the global Salesforce partner specializing in Service Cloud solutions and field service management, has announced a strategic partnership with WEKU, the leading Salesforce Marketing Cloud partner.
The partnership grants both parties additional customer-centric capabilities. The increased demand for personalized processes of customer service and marketing experience is the basis for the need to cooperate, WEKU enhances customers’ service experience through digitalization and personalization. The collaboration marks Asperii’s further expansion to the service cloud from its focus on field service. By adding Marketing Cloud to its offering, Asperii offers an enhanced end-to-end solution to customers.
According to Gilad Liptz, VP of Global Business Development at Asperii, “The world is rapidly moving towards more personalized, tailored engagement with customers. Offering standalone solutions is not good enough anymore. Seamless integration between CRM and marketing automation is vital to enhance the customer experience. At Asperii, we understood this need which is why we have marketing cloud experts as part of our portfolio. We chose WEKU because they are a leading global company with a similar philosophy to ours. By combining both best-of-breed solutions, we are enhancing the service experience to customers”. He adds, “We’ve already had some joint successes. The partnership is deepening, with high-volume projects and new verticals. The future holds many exciting new possibilities”.
WEKU is an official silver partner of Salesforce in Europe and Israel and specializes in Salesforce marketing solutions – Marketing Cloud Engagement (SFMC), Interaction Studio (Marketing Cloud Personalization), Marketing Cloud Customer Data Platform (CDP), Datorama (Salesforce Marketing Analytics tool).